Title: Building a StoryBrand Pdf Clarify Your Message So Customers Will Listen
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Great whether you're a copywriting pro or a complete novice I’ve been a professional writer and copywriter for 50 years now. I’ve written fiction and nonfiction books, articles, blog posts, and a boatload of marketing material. I’ve used the hero’s journey model for more than two decades. So, when I tell you that Building A Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller is a book that taught me a lot, that should carry some weight.I picked it up because a good and trusted friend told me that he thought I’d like it and learn something. At first glance, I thought it was another one of those books about the magic of the hero’s journey. Even so, I dug into it, because my friend is almost always right when he recommends a book. He sure was right this time.Lots of people have written about how to use the hero’s journey in both storytelling and in marketing copy. This book is about writing marketing copy, especially web copy. Donald Miller does four important things that make this book unique and helpful.He points out that you shouldn’t be the hero of the story. Many writers do that, but the customer should be the hero. OK, then, what about the company or the brand? That should be the guide. Think Obi-Wan Kenobi from Star Wars or Haymitch from Hunger Games.Miller also notes that if there’s no danger, there’s no story that matters. Most other writers don’t mention the danger or underplay it. But the reason we call it the” hero’s journey” is that the hero makes it through the forest when lots of other people don’t. Adding that bit on what will happen if the hero fails in his quest will make your marketing copy and your stories stronger.If you’re used to jargon-filled marketing books, rejoice! This isn’t one of them. Miller writes good, clean prose and his experience as a screenwriter shows up in many of his clear explanations.That’s enough right there to make this book worth buying. But Miller also lays out a process for you to use when you sit down to create your own copy. He tells you, step by step, how to execute copy that brings each one into play.In A NutshellIf you’re an experienced writer or copy writer, you should read Building A Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller because it will give you some fresh ideas and insights. If you’re like me, you will already know a lot of what’s here, but you’ll benefit from the clear explanations and the practical how-tos.If you’re not a pro, this is a great book for you to help you either write your own copy for your website or marketing material or evaluate the copy that other people do for you.Your audience will start paying attention if you do it this way, Donald Miller makes it easy I've read this twice through. I have tabs (7 of them) to go back to each step to re-visit details. This is a fantastic explanation of Donald Miller's story framework for use in business. Not just marketing, not just web-sites. But you can apply these priniciples to your blogs, tweets, internal presentations, business cases...mainly because it works, everyone universally knows how to consume stories and they will pay attention if you do it right. Mr. Miller makes it easy. (PS - subscribe to his podcast, it is fantastic)This Saved My Business (and my mission) It's amazing (and a gift) that Donald Miller/the team at Story Brand are sharing the marketing framework, business building and service-focused roadmap that saved my business. I attended The Building a Story Brand HAND-ON 3-day workshop in Tennessee in 2015 and immediately implemented 7 key points. Two years later, my "marketing re-haul" still works! The changes I made help me with team communication, marketing collateral, Google Adwords, SEO tactics, on-boarding new employees and internal promotions. Clarifying my message clarified me and I am able to lead better.What's next?- Reread the book - and - take notes- Hold a team meeting- Listen to the recent podcast on the book- Refresh "our story" (love the template and software that help this process)- Go implement - Change our APP, launch a testimonial marketing campaign on facebook/instagram, and re-do our CRM campaignsI'm confident and in control now, and it's not hyperbole that CLARITY got me here.
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